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La Martina is a renowned Argentine luxury brand deeply intertwined with the sport of polo. Founded in 1985 by Lando Simonetti, it began by crafting high-quality polo equipment and has since evolved into a global fashion empire that embodies the spirit and elegance of equestrian sports.

Here's a breakdown of what La Martina is known for:

Polo Equipment and Apparel: La Martina's roots are firmly in providing top-tier gear for polo players. They manufacture everything from saddles, boots, and helmets to technical polo shirts designed for performance and safety. They are the official supplier for prestigious organizations like the Federation of International Polo (FIP) and the Argentinean Polo Association, and also equip university teams from institutions like Harvard, Yale, and Oxford.
Polo-Inspired Fashion: Beyond the playing field, La Martina is widely recognized for its "polo chic" clothing and accessories. They have successfully brought the elegant and sophisticated aesthetic of polo into everyday fashion. Their collections, particularly their iconic polo shirts (like the "19-42 Polo"), are a fusion of sportswear and high fashion, reflecting the dynamic nature of the sport.
Quality and Craftsmanship: A hallmark of La Martina is its commitment to superior craftsmanship and the use of fine materials. They are known for creating products that are not only stylish but also durable and functional, whether it's a polo shirt designed to withstand the rigors of the game or a comfortable yet elegant jacket for casual wear.
Global Presence and Brand Identity: What started as a local venture in Argentina has grown into a global brand with a presence in over 70 countries. La Martina's brand DNA is 100% focused on polo, aiming to protect, preserve, and share the sport's rich history and culture. They actively engage in sponsorships and partnerships within the polo world, further solidifying their authenticity and connection to the sport.

In essence, La Martina is more than just a clothing brand; it's a lifestyle brand that captures the passion, heritage, and refined style of polo, making it appealing to both polo enthusiasts and those who appreciate sophisticated, sporty elegance.