Up to 50% Off FARM Rio - Coupon and Promo Code

FARM Rio is a high-energy Brazilian fashion brand that has become a global favorite for its "more is more" aesthetic. Founded in 1997 in Rio de Janeiro by friends Kátia Barros and Marcello Bastos, it evolved from a small booth at a local fashion market into Brazil's most beloved contemporary label.

1. The Aesthetic: "Dress in Happiness"

The brand’s philosophy is centered on the Brazilian concept of borogodó—a certain irresistible charm or spark.

Signature Prints: Their design team creates over 700 exclusive prints a year. Expect bold tropical motifs like toucans, pineapples, bananas, and lush jungle florals.
Vibrant Palette: They rarely use neutrals; instead, they lean into "solar" colors—hot pinks, deep greens, and sunset oranges.
Artisanal Details: Many pieces feature intricate embroidery, beading, crochet, and tassels that give them a handcrafted, bohemian feel.

2. Sustainability and Ethics

FARM Rio is a Certified B Corporation, which means they meet high standards of social and environmental performance.

One Purchase = One Tree: In partnership with One Tree Planted, they plant one tree for every purchase made on their website or in-store. This initiative supports reforestation in Brazilian biomes like the Amazon and the Atlantic Forest.
Circularity: They have robust programs for upcycling defective items and reusing fabric scraps through partnerships like Oficina Muda and Rede Asta.
Materials: They increasingly use responsible materials, such as Euroflax™ (certified linen) and recycled fibers.

3. Key Product Categories

While they offer a full range of apparel, they are most famous for:

Maxi & Midi Dresses: Often featuring dramatic sleeves, tiered skirts, and cut-out details.
Matching Sets: Breezy linen or cotton two-piece sets that make styling effortless.
Outerwear: Even their winter puffer jackets and sweaters are covered in tropical prints, designed to "brighten up" cold weather.
Swim & Resort: Bold one-pieces and sarongs perfect for a vacation wardrobe.

4. Global Presence

Since expanding internationally in 2019, they have opened flagship stores in New York, Los Angeles, Miami, Paris, and London. They also frequently collaborate with other brands, such as their recent collection with Barbour, blending British heritage with Brazilian flair.

Quick Tip: If you're looking to buy, their sizing can sometimes run a bit large in the flowy dresses but true-to-size in more structured pieces. It’s always worth checking the specific garment measurements!