Sera Labs

Sera Labs is a U.S.-based health and wellness brand specializing in science-backed, plant-based products designed to enhance skin health, beauty, and overall well-being. Founded in 2018 by Nancy Duitch, the company became a subsidiary of CURE Pharmaceutical in 2020. CURE is known for its innovative drug delivery technologies, which Sera Labs integrates into its formulations

SeraLabs is also endorsed by Nicole Kidman, who helped develop several signature products. With a strong emphasis on clean ingredients and cutting-edge technology, SeraLabs promotes healthier, more radiant skin and overall well-being.