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This is the most prominent association, stemming from Dave Asprey, who created Bulletproof Coffee in the early 2000s after being inspired by yak butter tea in Tibet. The recipe, shared on his blog in 2009, combines high-quality coffee with grass-fed butter or ghee and MCT (Medium-Chain Triglyceride) oil.
The company, Bulletproof, was founded in 2013 and is based in Seattle, Washington, USA.
They produce a range of products centered around the principles of the Bulletproof Diet, which emphasizes high-quality fats, moderate protein, and low carbohydrates, along with minimizing toxins.
Key Products include:
- Bulletproof Coffee: They sell their own brand of "clean" coffee beans and MCT oils (like Brain Octane C8 MCT Oil).
- Supplements: A wide variety of supplements, including collagen peptides, prebiotics, vitamins, minerals, and targeted formulas for sleep, energy, and brain health.
- Mix-ins: Products to enhance coffee and other drinks, like creamers and collagen powders.
- Snacks: Keto-friendly snacks like collagen protein bars.
Key Principles/Claims:
- Sustained Energy: The combination of fats and coffee aims to provide long-lasting energy without the typical caffeine crash.
- Enhanced Mental Focus: MCT oil is believed to provide a readily available energy source for the brain.
- Increased Satiety: The high fat content can help you feel fuller for longer.
- "Clean" Ingredients: They emphasize the quality and purity of their ingredients, often testing for toxins and avoiding GMOs, soy, and artificial fillers.
Acquisition: Bulletproof was acquired by AC3 on December 4, 2018.
Funding: They have raised a total of $43.9 million over several funding rounds.

2. Bulletproof (Cybersecurity Companies):

There are multiple cybersecurity companies operating under the name "Bulletproof."
- Bulletproof (bulletproofsi.com): Provides managed IT services and managed security solutions, headquartered in the UK with a US entity called Target Defense.
- Bulletproof (bulletproof.co.uk): Another UK-based cybersecurity firm offering services like managed SOC & SIEM, data protection, information security, and compliance services.
These companies are distinct from the nutrition and wellness brand.

3. Bulletproof (Brand Agency):

Bulletproof is described as the world's largest independent brand agency, based in London, UK, and founded in 1998. They work with various global brands on creative strategy and design.